What is SEO (Search Engine Optimization), and Why is it Important?
Even if you enter the same query into the Google search bar every day, you are going to get new links underneath. That’s because bloggers and writers publish over 4.5 million blog posts and articles every day. With such a huge amount of content adding to Google daily, making it to the top is definitely a challenge!
That’s where Search Engine Optimization (SEO) comes in!
SEO is the key to make your content appear on the top search engine result pages (SERPs) organically. SEO is all about bringing a lot of yet quality traffic to your website.
For more questions please contact the SEO Company Calgary here!
What is SEO?
Is it linking? Is it the word choice? Is it the design?
Well, it is everything about that and a lot more!
SEO is not a science, but an art of getting higher rankings in the SERPs in an organic way. SEO takes into account several significant factors such as keywords, length of content, crawlability, readability, engagement, backlinks, images, and videos, etc.
This means that other than producing great content, you largely need to focus on the O – optimization – part of SEO to make it stand out. So while you spend hours writing your blog posts, it only takes a few minutes to checklist SEO requirements.
Major Types of SEO
Now when we look into the detail, there are two types of SEO.
On-page SEO refers to the ranking factors that Google bots will determine directly by crawling into your content. These mainly include content, page structure, layout, headlines, keywords, etc.
Content is the most crucial factor. When Bill Gates said around 60 years back that Content is King, he was definitely right. What makes up great content is quality, no plagiarism, and good keyword research, the right use of keywords, Meta descriptions, and suitable HTML tags.
Off-page SEO concerns with all such activities that are outside your page but affect the ranking within SERPs.
What you need to do for better off-page SEO is including internal (hyperlinks that link back to your other pages on your website) and external (hyperlinks that link to the other relevant content from any other credible website) links, social media marketing, influencer marketing, and guest blogging.
This helps bring a lot of traffic from other pages and other pages on your website.
Importance of SEO for Websites and Businesses
Now, why do experts emphasize so much on SEO? This is because SEO is like the soul of your content. Without the right optimization, your content will just stay buried there without people knowing of it. To make your content known and stand out, you need to work on SEO.
This holds equally true for blog sites as well as eCommerce sites. Whether you are running a blog or a business, SEO needs to stand atop your priorities.
Here are 5compelling reasons for why SEO is crucial for websites and businesses:
1. SEO Helps Appear in the Top Positions on SERPs
According to research, around 65% of people are likely to click on one of the top 5 results showing up. To be one of them, you need to work on SEO practices.
You can always make it to the top by paying for ads. However, that makes you look less credible and is not very cost-effective. With SEO, all you have to do is follow the right practices and stay consistent. Gradually, you make it to the top.
It is important to know here that you are not going to achieve top ranking overnight. It takes time to make your mark in the right manner.
2. It Enhances Your Visibility
If you focus on search engine optimization, you enhance your visibility. With the right practices, Google is likely to display your website in a better ranking and position. Higher the ranking, the higher the visibility.
This makes your website and business known. So when people search for any related queries or products, they will see you there.
However, the key is to be an expert in your niche, so you produce high-quality content.
3. It Increases the Credibility of Your Website and Business
SEO offers a good user experience and adds to the credibility of your website. When you focus on factors such as responsive design, faster loading speed, and user-friendly design, it increases the usability of your website.
Also, if you are running an online business, SEO helps you convert visitors into customers. It takes a great deal of focus on features such as the right images, video descriptions, product descriptions, CTAs, etc. Yes, it takes time and effort, but it is definitely worth it!
4. It Makes You Stand Ahead Your Competitors
Now, this is the most significant aspect of SEO. A lot of online businesses today are selling the same kind of products. This makes the competition tough.
But if you have a search engine optimized website compared to your competitors, you are definitely going to have more conversions and better sales. You get a lot of visitors and a huge amount of traffic from social media sources, which adds to the chances of higher leads and many sales. Putting in constant efforts for SEO makes you known in the digital arena in no time.
5. SEO is the Most Crucial Part of Your Digital Marketing Strategy
When it comes to digital marketing strategy, promotion of content and products, SEO is the essential part. More than 50% of marketers believe that SEO plays a great role in digital marketing. Without SEO, you cannot bring quality traffic from across the state, region, or world.
Also, it makes the implementation of a strategy highly cost-effective.
No matter what niche or business sector you belong to, SEO remains important for a credible online presence, establishing trust among users, standing atop among your competitors, and implementing a sound digital marketing strategy.
So what are you waiting for? Get to know all the significant aspects and factors for SEO and start working on them. Success awaits you!