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Online Business Marketing: The Basics

Online Business Marketing: The Basics

Why is it you always hear; “It’s time to get back to the basics?”

I still think good informative content and honest, solid linking are the way to go for most of my online business marketing strategies. Yes, the basics, the things that will work long term and at times can actually give you quick results on occasion. Now I know, I know, I know; boring, boring, boring. However . . .seo san antonio

A Good Online Business Marketing Plan: Any Tricky Shortcuts?

Yes! I do look at some of the latest products out there and trying for a shortcut now and then is not a bad thing.

If you find some gimmick that you think will give you a quick jump to your business, go for it! Getting a page or any of your content to rank high on the first page of Google, even for only a few days, is a GOOD thing!

BUT! Balance those methods with some of the basics of getting good solid content out there on a consistent basis. Just get on any guru’s mailing list and you’ll see a LOT of offers for the next big thing in online marketing.

Let me also mention that a press release is a good example of a safe little short cut to pop up high on Google for a few days plus get a decent backlink in the long run.

A Good Online Business Marketing Plan: Any Suggestions?

I tend to be old school but keep in mind what I can do as far as good SEO. This includes any little gadget or tricks that will give me an advantage without being considered a ‘Black Hat’ technique. I’ll say it again: I feel that good informative content and honest solid linking are the way to go for my online business marketing strategies.

Yes, that means blogging, articles, press releases, guest posts; writing or having someone write for you and then finding good authoritative sites to get that content on for Google to find and LOVE as well as the people who read it!san antonio seo

You might find it dull, boring and unexciting but midterm to long term success is actually very exciting. It feels really good when your online efforts result in depositing some cash in your pocket.

A Good Online Business Marketing Plan: Balance

You ideally want your online business marketing plan to have 3 or 4 methods for solid, long term success. Then throw in a few whacky strategies that can give your website traffic a quick boost or a work at that ‘secret’ that someone stumbled on.

BUT DO NOT DO ANYTHING TO GET YOUR SITE BANNED BY GOOGLE!

That’s important!

Remember that long term success is going to take a little time and it will require you to do some work. As far as taking the latest and greatest way to quick success that pops up in your inbox, if you decide to try one or more of these follow the instruction as best you can in order to achieve the results the creator of that product achieved.

Pursue it until you start to feel that it won’t work for you and your time and energy is better spent in other areas. That is something that is hard to define. It’s like sitting at a blackjack table on a losing streak wondering if and when the cards will shift in your favor.

Now take a little time to come up with your online business marketing plan, write it out and do each method well and to completion.

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Some Basic SEO Tips – Content

Basic SEO Tips

If you’re building a content site, one of the biggest problems you’ll have is filling it with good, keyword rich content. Even if you’re an expert on a certain subject, it’s difficult to write about that every single day, day in and day out. At some point, you’ll run dry, so to speak. But your need for content doesn’t stop.seo search engine optimization

One thing you can do to solve this problem is to buy content. There are several ways to do that. You can buy what’s called PLR (private label rights) content, or you can just hire someone to write your content for you. Let’s talk about both of these.

PLR Content

Private Label Rights content is any content that someone else wrote or otherwise made, which you buy. You also buy the rights to put your name on the content and make it look like it’s from you. In a way, this is similar to hiring a ghost writer. The writer writes the content, and you pay them for the right to claim it for your own.

There’s nothing unethical about this. About 80% of the non-fiction books in your neighborhood bookstore are ghostwritten. The writer is doing nothing more than selling a service.

The difference between PLR content and something that’s ghostwritten is the PLR content is sold to more than one buyer. This is kind of like an artist making copies of a print and selling the copies. PLR articles are generally sold to a limited number of buyers, 25, 50, or 100. Something like that.search engine optimization - seo

Buying PLR content is about the cheapest way for you to get content that you don’t have to write. You can buy 10, 500 word articles on most any topic for $8 to $15. Once you purchase the content, you can re-write it, use it as it, cut it up and use it, use it with other content. You can give it away or you can sell it.

Hiring a Freelancer

At the other end of the cost spectrum is hiring a freelance writer to write your blog posts or articles for you. You can do the same things with this content that you can do with PLR content. The only real difference is your content written by a freelancer is unique. It’s not sold to other people.

Of course, there’s a cost difference. At the low end, freelance content should cost you $5 or $7.5 for 400 to 500 words. At the high end, this could cost upwards of $25. More experienced writers usually charge more. Also, writers from third world countries can charge less.seo san antonio

Either way you go, at some point you’re probably going to have to buy some sort of content in the future. If you’re going to hire a freelancer, then make sure you get an article or two from them so you can see if they can write. Then order your content in small amounts until you’ve established a relationship with the writer.

Outsourcing your content is a great way to save money, and get quality content. Try it! You’re probably going to be pleasantly surprised.

Traffic is the Lifeline of your Website

Traffic is the Lifeline of your Website

Every single website and blog needs traffic if it is to survive. Without the right kind of exposure your web property is lost. When people can’t find your site, there’s nothing you can do to make it successful. Thankfully, there are lots of (zero cost) methods that you can use to get more traffic. And article marketing is one of the things you can do. As someone in article marketing you’re not just driving targeted traffic to your site, you’re also building one heck of a brand. seo san antonio
If you can use article marketing correctly, nothing else will compare to it. So how are you supposed to go about accomplishing this? If you want to increase your article marketing success, the tips we’ll share in this article will help you.

Article Marketing

The title you assign to your article is incredibly important. Why are you even bothering to submit your articles if nobody is opening them or reading them? Be careful when you pick titles for your articles. It’s important to take an approach that is both targeted and relevant. Trying to be confusing and mysterious isn’t the right way to go. This will definitely bring down the open rate of your articles. You need to offer as much clarity as you possibly can with the titles of your articles. The work you put into composing good titles is definitely worth it.SEO Local - National-international

Thinking about copying articles from somewhere, mixing and matching your way to article marketing success? If your answer is yes then you’re on the wrong path. Article marketing will only be successful if you create totally original articles. If you do not have real and original content it won’t make a lot of sense to start article marketing. You can’t even use private label right articles for it. It’s important to work your way up that article marketing ladder by only using articles that are as original as you can get. This one tip will save your bacon and make you a far better and more effective article marketer.

If you’re submitting your articles to niche directories and sites, it’s a mistake to expect all of your articles to be published. It’s a maybe maybe not kind of response rate there. Try to make contact with as many websites as you can. If you don’t see a considerable response coming from a specific website, it is important to be patient. And then get in touch with them. It’s okay to ask why your article hasn’t yet been published. You should also work to analyze your articles to see if they might be lacking in anything. No matter what, don’t reduce your effort simply because you get a few rejections. It’s all in a day’s work.internet marketing san antonio Every article marketer out there knows for sure that quality is what really matters. When you want to leave your mark on your industry through article marketing, you need to make sure that you stay focused. Make sure you take the correct action at the correct times. With the proper tactics and your continual forward movement you can take your article marketing efforts to unprecedented heights. You have lots of options (not just one) if you want your article marketing to be effective. Better than that, good article marketing can help you achieve long term results. It offers you the consistency you really need when you want to send targeted traffic to your website.